The beach chair is our mascot. It symbolizes what Brands On stands for.
Take a seat, relax, we will take care of the rest.
Brands On specializes in solutions for brands that use parasols and signs for marketing purposes. Our parasols and signs create cozy locations where people enjoy life and experience happy moments. Brands On fully unburdens the customer with quality products and a profound care, doing so in a climate neutral way with a heart for people. We have an international team with a lot of talent, expertise and experience. Every single team member is oriented to the customers’ needs. Brands On considers their team not only their employees, but also their partners and customers. Our team is our value chain. The value chain is well selected, positive, creative, solution driven and pro-active.
Our story is based on three core elements:
- High quality products with a long life cycle
- Fully unburdening care
- Positive Impact
Discover how these three elements shape our approach.
High quality products with a long life cycle
An important aspect for Brands On in reference to sustainability is product life. Using high quality materials to guarantee a long product life. Furthermore, the products have a strong structure and are made maintainable, so one can add to the long life. The parts are interchangeable, making it easy to service the products. Of course, Brands On keeps sufficient stock of these spare parts.
Fully unburdening service
Discover the power of service, elevate your experience!
At Brands On, we understand that exceptional service is not just a luxury – it is a necessity. Our commitment to service excellence goes beyond mere transactions; it is about forging lasting connections and exceeding expectations at every turn. From personalized assistance to prompt resolutions, we are dedicated to ensuring your satisfaction in every interaction. Experience the difference service can make – choose Brands On for unparalleled quality and care.
Brands On unburdens the customer with different service models for parasols, offering to maintain, clean, repair, store during winter and replace canvasses when needed. We even have a unique renting model (Parasol as a Service).
Positive Impact
By creating happy moments, Brands On has an impact on people and planet. Our dream is to turn this into a positive impact. The roadmap in achieving this dream, consists of two pillars: climate neutral & social commitment. Brands On started its journey towards climate neutrality by 2050. The entire company is involved. Teamwork is imperative to bring this project to a successful conclusion. Brands On is committed to create a nice place to work. People are the most important assets in the company. A positive and creative environment for our team will lead to success. Furthermore, Brands On shares the valorisation of this success with social projects.
Our history
- 1954 Elecenter was founded as a service company for outdoor signage.
- 2002 Elecenter acquired by Guido Vandenabeele (current CO-CEO Brands On) and Bärbel Buyse.
- 2005 Elecenter continues to grow and changes its name to SEPIA.
- 2009 Tinta was founded as subsidiary for the sales of parasols and beach flag frames.
- 2014 Acquisition of Prime Products. In addition to parasols, signs are now part of our product portfolio. And our European team was expanded with a Chinese team.
- 2016 Restructuring of SEPIA into four separate business units: RETAIL, EVENTS, DIGITAL, and PRODUCTS.
- 2020 SEPIA Products business unit separates from SEPIA with a separate shareholder structure. Acquisition of parasol manufacturer Tradewinds in South Africa. SEPIA Products continues under the name Brands On.