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Brands On has the ambition to become climate neutral by 2050 and has the objective to reduce 25% by 2030. The first step in this reduction process is to calculate and provide insight into the CO2-footprint. For these calculations, we use the principles of the greenhouse gas protocol. Furthermore Brands On partnered with Anthesis to give guidance and advice in this project.

The first milestone was the carbon footprint calculation of the organization.

  • scope 1: natural gas, lease cars and company cars (diesel)
  • scope 2:electricity, lease cars and company cars (electric)
  • scope 3: water, commuting, paper and flights


Subsequently, the product footprints were calculated.

Brands On collected relevant data from the supply chain and transformed it in a CO2eq footprint. Anthesis assisted with the data collection and we kept an eye on the quality of the data. Primary data was gathered based on the process flow. Emission factors were mainly taken from Ecoinvent, for a few factors supplemented from other data sources.

Comparison of the organization footprint with the product footprints, leads to the focus of the reduction plan on products rather than CO2 improvements in the organization footprint.

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Of course, Brands On will keep on motivating its staff to come to work by bicycle, including the bicycle lease plan. We will also pursue solar supply for the building and gradually replace our car fleet with electric cars. Brands On will continue with these improvement projects. But we can make the most impact by focusing on the reduction on the product side.